Qn.
Imagine that you are the Marketing Manager of Zideo International, Agra, manufacturing leather goods, which are the steps you will take to promote sales?
Today the marketing is not merely the selling or promoting the goods and services. It is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. So I have to consider every aspect of the above factors in marketing the leather goods of Zideo International.... and more....
....... can increase the sales or marketing of the product. Marketing mix decisions are made for influencing both trade channels and final channels. For this I have to prepare an offering mix and a promotion mix for the Zideo International. The offering mix comprises of product, services and price. The promotion mix comprises of sales promotion, advertising, sales force, public relations, Direct mail, tele marketing and Internet. To increase the sales, more importance is to be given to sales promotion.
Sales Promotion:
The Zideo international can improve the sales of leather goods by stimulating the consumers and dealers effectively. It may be done with a view to increase the product’s rate of use among existing customers and to attract new consumers of Zideo.... and more... for the full version of answer pls satisfy our terms and conditions
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