Marketing Management
Explain
the different Marketing Environments and the role of
Culture and Subculture.
The
Marketing Environment includes the Internal factors (employees, customers,
shareholders, retailers & distributors, etc.) and the External factors(
political, legal, social, technological, economic) that surround the business
and influence its marketing operations. Business decisions are made within a context of
competition, customer characteristics, behaviour of suppliers and distributors,
and of course within a legislative and social framework. People working within
organisations are contributing to the welfare of society and of each other, and
obtaining satisfaction of their own needs in return: this complex network of
exchanges results in a better standard of living for everybody.
The micro and macro environments especially the economic, political, legal, demographical, technological, socio cultural and ...... (to get the complete and fully personalised new version of answers pls mail to spknowledgehub@gmail.com or send a request using help button at top right corner)
The micro and macro environments especially the economic, political, legal, demographical, technological, socio cultural and ...... (to get the complete and fully personalised new version of answers pls mail to spknowledgehub@gmail.com or send a request using help button at top right corner)
