How an US firm may use Sales Promotion and Distribution infrastructure of an Indian firm to sell the products in India and in return the Indian firm can use the same strategy for the sale of its product in USA. (Hint – Strategic Alliance).
.......... The major strategic successes involving information technology in the last two decades have involved a redesign of inter-organizational relations. New product and service offerings, channel systems capabilities, and target marketing initiatives are enabled through these partnerships, alliances,...